Weird Triangle Limited won the Welsh ICE Business of the Year at this year's awards. We caught up with them after, here's what they had to say:
1.) How did it feel to win a Caerphilly Business Forum Award?
It was a huge surprise but also a huge honour. We’re very proud to be a Welsh company based in Caerphilly and we love being a part of the Welsh ICE community. Being at Welsh ICE has been incredibly important to the growth and development of Weird Triangle, so to win the Welsh ICE Business of the Year category, especially with such a high calibre of nominees, meant a lot to us.
2.) How did you find the experience of the Awards night?
Obviously winning the award was a huge plus, but I was fortunate to be on a table with some of my fellow nominees (who are also my friends) and there was a really great atmosphere between us. We all said at the beginning that we weren’t worried about who won the award because we were all deserving of it and we would all be happy no-matter who the winner was. There were also plenty of other people and businesses from Welsh ICE that we knew at the event who had been nominated in some of the other categories and so it was great to see and celebrate so many of our friends doing really well. It was just a really amazing evening with some truly amazing people.
3.) How do you strive to make a difference in the Caerphilly business market?
By being ourselves. Our company tagline is ‘Reflect who you really are’ and the thinking behind that is that people will judge you anyway so why try and be something you’re not. Be proud of who you are and stand up for what you believe in.
Putting that specifically into the context of Weird Triangle making a difference within the business market here in Caerphilly, I would say that being ourselves means being true to our core values: producing quality products that we are proud to put our name to, offering good old-fashioned customer service and promoting good physical and mental health and wellbeing within the work place as well as in our everyday lives.
4.) What are your goals for the next 12 months?
We have a lot of things planned for the coming year. Notably we will be looking to further develop our current model of producing merchandise exclusively for our growing client base, but also, we will be looking to invest in the company by taking on additional staff and purchasing new equipment so as to offer an even wider range of products and services.
5.) What is the biggest lesson you have learned in the last 12 months of your business?
Make sure that you have a solid business plan to start off with, but more importantly don’t be afraid to adapt and develop to the opportunities that present themselves to you. When we started out our aim was just to design and sell our own t-shirts from home. Almost two years on and we now have a large office space at Welsh ICE where we design and print a whole range of different products for other people, as well as for ourselves. While we have managed to grow and develop the business (so that what we are doing is very different from our initial business plan) we have also managed to always stay true to our aims and core beliefs.
6.) What one piece of advice would you give to any aspiring entrepreneurs?
I don’t know if this sounds obvious or cliched but don’t give up. From the very early days of Weird Triangle, when we were trying to write our first business plan right through to now when a piece of equipment decides not to work properly and you have deadlines to meet, there have been times when quitting seemed like a good idea. But we’ve worked hard and worked through it and the company is doing well and continuing to grow and develop in the way that we want it to. There are still those difficult days but we’re fortunate to have around us family and friends, and the wonderful community here at Welsh ICE, who are always a source of encouragement, strength and support, and they all help us get through it and remind us to keep working towards our dream.